Art Casting

AHRC ARTIST ROOMS on Tour: Encounters in and beyond the room

Led by Jen Ross, with Jeremy Knox, Claire Sowton, Chris Barker and Chris Speed (Edinburgh)

The Artcasting project developed, tested and assessed ‘artcasting‘, a new digital and mobile form of evaluation of arts-based engagement, in the context of ARTIST ROOMS On Tour.

The objectives of the project were to understand how mobilities approaches can enrich arts evaluation; to design, develop and pilot the artcasting platform; to generate a new approach to evaluation that can be built upon in the future; and to influence ARTIST ROOMS evaluation practice.

Two research questions were addressed during this project:

1. How does offering visitors a way to align their impressions of the ROOM with specific places help them articulate their engagement with the work?
2. How can a mobilities approach which asks visitors to make connections between art and place constitute meaningful evaluation practice?

Project methods included interviews, workshops with young visitors, iterative design of the artcasting application, in-gallery observations, and analysis of usage data and user-generated content shared by artcasting users.

The Artcasting platform was available for visitors to try as part of two ARTIST ROOMS exhibitions in late 2015 and early 2016: the Robert Mapplethorpe exhibition at The Bowes Museum in Co. Durham, and the Roy Lichtenstein exhibition at the Scottish National Gallery of Modern Art in Edinburgh.