Design in Action

Design in Action (DiA) is an Arts and Humanities Research Council (AHRC) funded Knowledge Exchange Hub. DiA is based at the University of Dundee, Duncan of Jordanstone College of Art and Design (DJCAD) and is a collaboration with five partner institutions (University of Abertay Dundee, The Glasgow School of Art, Edinburgh College of Art – University of Edinburgh, Gray’s School of Art – The Robert Gordon University, and The University of St Andrews).

Design in Action will develop and evaluate new opportunities for commercialisation in the sectors of Food, Rural Economies, Sport, ICT, and Wellbeing using design as a strategy. Our remit is to support and grow companies in Scotland by using design whilst also being business focused. We aim to extend Scotland’s competitive advantage at home and internationally.

Design in Action has created interactive innovation events, called Chiasma, to engage with business opportunities identified through the university research base. Industry, designers, and academics work together to build new thinking around complex problems (pre-identified by both industry and researchers). The generated Chiasma ideas are therefore embedded into this context providing transformative solutions.

The project is led out of Duncan of Jordanstone College of Art & Design at the University of Dundee. We are funded by the Arts and Humanities Research Council.
The principal partners are: The University of Abertay / The Glasgow School of Art / Gray’s College of Art at the Robert Gordon University / Edinburgh College of Art at the University of Edinburgh / St Andrews University – See more at: